Australian brands lined up for Homebase owner

New Homebase owner Bunnings might bring Australian brands to the UK. Some Australian firms are registering brands over here after Bunnings bought the 265-centre chain this January.

Potential exporters include DuluxGroup, an Australian company with operations around the globe. It owns brands such as Yates, which produces fertilisers, chemicals, compost and seeds, and Hortico, which makes products such as lawn feeds. Aussie Winners, the Australian arm of Proven Winners, introduces the work of Australian breeders to the worldwide network.

Bathroom and kitchen fittings brand owner GWA Group has begun registering trademarks in Britain ahead of potentially supplying Homebase with toilets, taps, baths and sinks. GWA chief executive Tim Salt told The Australian: "Bunnings are a very important customer of ours and if we can support their push into the UK we are keen to help."

Bunnings in Australia has large ranges of decking, shade sails, barbecues, pet care and hammocks that could come to the UK. Multinationals such as Bayer, Mr Fothergill's, Scotts Miracle-Gro, Black & Decker, Bosch, Briggs & Stratton, Fiskars, Gardman, Gardena, Karcher, Hartman and Hozelock are already established in the UK and in Bunnings.

Bunnings managing director John Gillam said: "You can expect all of the ranges you see in a Bunnings Warehouse to effectively be replicated with very different weightings and differences. It's exciting for the suppliers who have supported us tremendously in Australia."

Meanwhile, recent redundancies at Homebase include senior gardening head office managers Jon Kemp, Andy Goddard and Jane Templar.

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