Aston Manor sets sights on China's cider market

Cider maker Aston Manor was among the businesses invited to accompany David Cameron's trade visit to China last week.

Managing director Gordon Johncox was the only representative of the UK drinks sector among the 100 businesses travelling with the prime minister on the four-day trip.

The company's selection for the trip "identifies that we are a business with the capability and ambition to secure the export and partnership opportunities that exist, both in China and elsewhere", he said.

"We presently export to around 14 countries and we intend to double both the number of places we export to and the volume of cider we send."

The family-owned company is also seeking to use its expertise to help develop the domestic cider market in China, he added.

Last month the company opened a new multi-million pound fruit processing facility at Stourport-on-Severn, Worcestershire, to cope with increased production from the 400 hectares of new orchards it intends to plant in neighbouring Herefordshire.

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