Aston Manor sets sights on China's cider market

Cider maker Aston Manor was among the businesses invited to accompany David Cameron's trade visit to China last week.

Managing director Gordon Johncox was the only representative of the UK drinks sector among the 100 businesses travelling with the prime minister on the four-day trip.

The company's selection for the trip "identifies that we are a business with the capability and ambition to secure the export and partnership opportunities that exist, both in China and elsewhere", he said.

"We presently export to around 14 countries and we intend to double both the number of places we export to and the volume of cider we send."

The family-owned company is also seeking to use its expertise to help develop the domestic cider market in China, he added.

Last month the company opened a new multi-million pound fruit processing facility at Stourport-on-Severn, Worcestershire, to cope with increased production from the 400 hectares of new orchards it intends to plant in neighbouring Herefordshire.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Is a post-Brexit seasonal worker scheme now impossible?

Is a post-Brexit seasonal worker scheme now impossible?

The UK fresh-produce sector has reacted with dismay at the latest developments in the ongoing debate, largely conducted out of public view, on whether UK horticulture will still have access to seasonal migrant workers when the UK leaves the EU in 18 months' time.

Can UK fresh produce come out of Brexit ahead?

Can UK fresh produce come out of Brexit ahead?

UK production horticulture can become more profitable under one possible Brexit scenario, while other more drastic scenarios will lead to only minor losses in profitability, a new report argues.

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon