Association gains EU funding for leafy salad campaign

The British Leafy Salads Association (BLSA) has secured EUR140,000 (£120,000) from the EU to support a three-year PR and marketing campaign to promote the health benefits of leafy salads.

The BLSA, which represents salad growers, packers and companies in allied trades, will match the sum, which is part of a package to help EU growers counteract the effects of the E. coli outbreak earlier this year.

BLSA secretary Jayne Dyas said: "This funding will allow us to communicate positive messages around the taste, health, versatility and provenance that leafy salads offer and ultimately have a positive effect on consumer purchasing behaviour."

The campaign will be run by specialist food PR agency Ceres.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

How will reduced apple and pear harvests hit the industry?

How will reduced apple and pear harvests hit the industry?

This spring, many top-fruit growers in the UK and across Europe were dismayed to discover that swathes of their orchards had been hit by frost.

How should fruit growers prepare for water abstraction reform?

How should fruit growers prepare for water abstraction reform?

Upcoming reforms to water abstraction licensing will for the first time cap the amount of water that fruit growers can take for trickle irrigation.

Getting a measure of the production labour crisis

Getting a measure of the production labour crisis

At a debate during last week's Fruit Focus trade show in Kent, senior industry figures painted a bleak picture of an increasingly difficult seasonal labour market that is already impacting on investment.