Leigh Morris, who is chief executive of The National Land Based College, (NLBC) and RHS ambassador Jamie Butterworth are the keynote speakers at a horticultural careers conference at Askham Bryan aimed at secondary school students and careers advisers.
The event will showcase the wide ranging scope of opportunities across the industry. It has been organised in conjunction with the Chartered Institute of Horticulture and the "Grow Careers" initiative.
Morris said: "My time at Askham Bryan College was transformational; I had some outstanding tutors and, one in particular, Tony Thompson, instilled in me that I could succeed. I want to share that enthusiasm at this event, particularly as the aim of the NLBC is to involve the land based industries and employers far more in education, training, skills development and careers promotion."
Butterworth has a Level 3 Extended Diploma from Askham Bryan and now works for Hortus Loci.
Graham Porter, of the Chartered Institute of Horticulture said: "We want to inspire people to think about horticulture as an exciting and rewarding career. There are so many opportunities out there, from turf management with a Premier League Football Club, to managing the grounds of a stately home to working in plant science or becoming a horticultural writer or TV gardener, and much much more."