The company launched at the Ideal Home Show in London on 18 March. It offers "durable, beautiful garden products that require minimal upkeep" including artificial hedging and plants, artificial green walls, composite decking and fibre-clay pots.
The company promises products that "remain attractive and 'green' " throughout the year and can withstand heavy wear and tear. The lack of pesticides and fertilisers required is also billed as a positive for customers. The products are UV-stabilised to stop discolouration from sun exposure, with guarantees ranging from 1-5 years depending on the type of product.
Brett Lockwood of The Outdoor Look said: "We know that the busy professionals of today might not have time to spend gardening – but that doesn't mean they shouldn't get to enjoy their own 'green' space. We specialise in urban installations, making the best of small spaces and providing products which require little to no maintenance at all, so even the busiest of individuals can still enjoy a moment of peace in their urban garden.
"Showcasing our exciting range of products at the Ideal Home Show will be a fantastic launch for us, and we're looking forward to introducing visitors to our wonderful collection of UPVC-based artificial foliage, grass, composite decking, living walls and other durable, robust and attractive garden products."