Armitage's Garden Centres loyalty scheme tops 20,000 members in first year

Armitage's Garden Centres customer loyalty programme Your Armitage's has reached 20,000 members after a year of operation.

Image: Armitage's
Image: Armitage's

The Huddersfield-based garden centre company attributes 50 per cent of its weekly transactions to members of Your Armitage’s, which was created by loyalty and customer relationship management (CRM) consultancy Uber

Uber has created a community-based loyalty programme which gives members access to exclusive discounts in their local area, complementing these benefits with targeted offers and benefits at the garden centres and offering personal rewards which are relevant for each consumer.  They plan "more advanced segmentation" in year two.

Uber managing director Sarah Cross said: "Armitage’s Garden Centres has been a really exciting brand to work with over the last 18 months as they’ve been around for so long and are well known in the area.  It was clear to see that we had a well established base of brand devotees when we kicked off with a customer research project back in April 2011; this has made the process of orientating the business even more around the customer through Your Armitage’s fabulously rewarding.

Armitage’s Garden Centres managing director Will Armitage said: "Going through the recent data analysis process confirmed our thoughts around how successful the programme has been so early in its operation.

Uber’s expertise has allowed us to create a loyalty programme in which our customers are really engaged and this has been proven by consistently higher average spends from Your Armitage’s members alongside impressive levels of revenue associated with programme campaigns."


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre and nursery experiences: the next big trend in 2018?

Garden centre and nursery experiences: the next big trend in 2018?

Reports say today's shoppers are as keen to take in "experiences" as they are to shop - and garden centres say they are well-placed to take in the trend.

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.

What benefits can buying an extra garden centre bring to retail owners?

What benefits can buying an extra garden centre bring to retail owners?

More garden centres are adding an extra location to their offer - Coolings in Kent being the most recent example of the trend. But why are they doing it - and what are the benefits?


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles