The Knox trait delays discolouration, or "pinking", at the edges of fresh-cut lettuce, so extending life of lettuce by one to two days and reducing food waste.
Rijk Zwaan marketing specialist leafies Bauke van Lenteren said: "This award is the icing on the cake following more than ten years of intensive breeding work."
Second place, went to The Cracking Monkey Pili Nuts from the German firm Die Frischebox, a new type of nut high in Vitamin E from the Philippines, complete with recycled steel nutcrackers and packaged in an environmentally-friendly cotton pouch.
Third came Koppert Biological Systems's Natupol Excel – Bumble Bee Vision, which acts as a navigation aid for greenhouse pollinator bees during the darker winter months and in artificial light.
Marking its 25th year, Fruit Logistica brought together more than 3,000 exhibitors from 86 countries between 8 and 10 February, and drew an estimated 70,000 visitors from around the world.