Amtech’s rebrand was designed to provide stockists with point of sale material and packaging that helped their customers make good decisions when buying tools. any report that this is down to the POS experience when consumers are looking for products in store.
Amtech marketing manager Glenn Perryman said:
"Before the gardening range was its own brand with its own colour scheme and packaging. Now it comes under amtech and looks fantastic.
"Garden tools not only stand out in store with the clear and vibrant packaging, they also stand out in the garden too ensuring customers don’t lose their essential tools amongst their flowers and shrubs."