Amsterdam technology show to launch

A biennial technology show for the Dutch horticulture industry could fill the void after the demise of Horti Fair.

Horti Fair: final event last year
Horti Fair: final event last year

The Dutch horticulture industry has announced a new technology show from next June, following the end of Horti Fair as a stand-alone event last November.

Provisionally entitled HortiTech Amsterdam, it will be a biennial event held, as Horti Fair was, in the Dutch city's RAI exhibition hall, on 10-12 June 2014. It is backed by Dutch glasshouse construction and equipment sector trade body AVAG and agricultural mechanisation trade body Fedecom.

AVAG chairman Harm Maters said: "The main players in the sector have joined forces to focus on the best possible way to promote and strengthen the unique role of the Netherlands as an innovator and market leader in horticulture."

Farm Energy Centre commercial director Chris Plackett said: "British growers are looking more and more at technologies and solutions from international suppliers. With the demise of Horti Fair, this is potentially useful for the UK industry."

Stuart Booker, manager of the Commercial Horticulture Association (CHA), which supports British exhibitors at overseas trade shows, said: "We have been having talks with the new show's organisers (on the question of UK participation) and are evaluating it before we put it across to our members."

He added that the CHA has also "provisionally taken space" at the new International Horticulture Trade Fair at Vijfhuizen near Haarlem in November. This event will coincide with the established International Floriculture Trade Fair, which is held at the same venue.

Last November, organisers of the troubled Horti Fair event announced that it would merge with the FloraHolland Trade Fair in Aalsmeer from this year. But the plan's backers abandoned the idea in March, citing "too many financial and operational objections", effectively bringing Horti Fair to an end after 40 years.

IPM Essen: Top show

IPM in Essen, Germany, remains the world's largest horticultural trade event and an increasingly important one for UK suppliers.

Commercial Horticulture Association manager Stuart Booker said. "I expect to see quite a few former Horti Fair exhibitors there next year."


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