AMA Research reveals fall in pond equipment market

An AMA Research report on the UK pond equipment market has revealed that, after a decade of growth, the past two years have seen a marked decline.

An AMA representative said: "Water gardening has increased in popularity over the past decade, fuelled by programmes on television, large garden shows, rising disposable incomes and low inflation.

"More recent trends suggest the growth in popularity of water gardening is waning, with 2007 and 2008 performance more negative.

"The decline in 2007 was caused mainly by the poor weather. The 5% decline in 2008 was largely due to the economic conditions."

Recovery is not expected until mid-2010 or later.

The report added: "The potential for pond equipment sales appears significant, with over 80% of homes in the UK owning a garden. However, many of these gardens are very small or unsuitable for ponds. Nevertheless, there is still a substantial opportunity for market growth in self-contained water features and pebble pools."

The report is available from AMA, priced £625. Call 01242 235724 or email


Seven to eight per cent of UK homes have some form of water feature.
Market size £37m
Ponds, including liners 26% of market
with pumps 22%
with accessories (eg fish food/pond treatments) 23%
with filtration systems 18%

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What new vegetables will gardeners be growing in 2018?

What new vegetables will gardeners be growing in 2018?

Next year is Fleuroselect year of the chilli pepper and Thompson & Morgan and Mr Fothergill's have ranges around the hot vegetable, with a new way of promoting sales.

Garden centre building: what's going up?

Garden centre building: what's going up?

After a lull in new builds, 2018 could see a slight resurgence in garden centres being erected.

Retail seed: crowded market for 2018

Retail seed: crowded market for 2018

Thompson & Morgan is refocusing on the garden centre seed market, hoping to win back business from Mr Fothergill's, which has expanded during T&M's long sale process.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles