Allensmore Nurseries showcases retail concepts for garden centre planterias

In an open day for garden centre customers, Herefordshire-based Allensmore Nurseries has showcased new marketing ideas for planterias.

Managing director Mark Taylor showed visitors round Allensmore's three sites totalling 70 acres, including the four year-old Madley site which is 40 acres.

New POS and displays were on show for Mother's Day (26 March), bedding, perennials and specimen stock. Rick McKeever has been working on display ideas.

Taylor emphasised how Allensmore is a sales-led rather than production-led business so wanted customer feedback on the marketing ideas.

"We’re constantly trying to improve the offer we deliver to garden centres and this gave us the opportunity to receive invaluable feedback from customers to help us move this forward in a direction that worked for them," said Taylor.

He said spreading the risk around independent, multiple and DIY customers alongside trading a static 30% of stock helped mitigate any seasonal or exchange rate changes.

Taylor said impulse later season plants were important and added value remained a strong element.

Madley has an 8m gallon reservoir and there is capacity and planning permission on site for 10 acres more glass. Three acres went up in 2015/16. Much of this replaced a 2.5 acre site at Evesham Allensmore shut down. 

With 100 Eastern European seasonal staff, he said he hoped a system can be worked out post-Brexit for seasonal workers.

Mark Taylor

reservoir Madley

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