Alan Titchmarsh has said gardening programmes are as much a part of the industry as nurseries and garden centres, and he hopes that his new show will inspire people to discover gardening.
Speaking at a tree-planting ceremony in London, Titchmarsh said filming for his new Love Your Garden TV series was set to begin in May when the plants and gardens were greener.
Commenting on his ITV series, which is scheduled to transmit in direct competition with the BBC's Gardeners' World on Friday nights, he said: "It's important that people discover the delights of nurseries and garden centres - and anything that feels like it's to do with gardening.
"I have tried to be inclusive, rather than exclusive, in all of my programmes in the past, and that will continue."
He added: "We are going to be looking at small gardens that are inspirational and show plants that are grown really well.
"I want a programme that will make people go: 'Gosh, I can do that.' The aim is to show people beautiful gardens in different situations."
He said he hoped the programme would inspire people to go out to garden centres and nurseries at the weekends and get gardening.
As previously reported in (HW, 4 March), the 12-episode series of 30-minute programmes will commence transmission on Friday 10 June at 8pm on ITV1.
INDUSTRY VIEW - ANDREW MAXTED, MARKETING AND COMMUNICATIONS DIRECTOR, HTA
"Love Your Garden presents an exciting opportunity for the garden industry and will bring a welcome breath of fresh air to TV gardening. With a focus on normalsized gardens and achievable projects for all budgets, the programme should help to drive footfall into garden centres.
"We are working closely with the Love Your Garden production team to ensure that they are engaging with suppliers and manufacturers across the industry. We also hope to be able to inform garden retailers of the products, plants and projects featured so that they can be prepared for anticipated increased demand."