This is one recommendation from the Board in its proposed plans for 2016/19, now launched for industry consultation.
AHDB chief executive officer Jane King said: "As you may be aware, the AHDB is going through a substantial change process to improve our efficiency and effectiveness. As part of that process we are currently out meeting and listening to our levy payers through our Activity Review. The views that we receive will inform our long-term activities and priorities.
"In addition, we are now consulting on our proposed business plans for next year. This year’s overall strategic plan, and the six sector business plans which form part of it reflect the journey of change we are on to deliver even better services for levy payers.
"We have a big ambition to make AHDB a great organisation that makes a real difference to levy payer businesses. Our funds come from these hard working businesses through statutory levies and therefore listening to and consulting those levy payers and their representatives is very important."
AHDB is particularly interested in answers to the following questions:
- Do you agree with the proposed activities for your/each sector? If not, which activities will make the biggest difference to improving the competitiveness of your sector, and why?
- What levy funded activity(ies) in your view could be stopped, and why?
- Do you agree that levy rates should remain unchanged for 2016/17?
This consultation closes at 5pm on Wednesday 13 January 2016. Responses can be submitted by email to email@example.com or via post to Ruth Ashfield, AHDB, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2TL.
Feedback from this consultation will be considered when the plans are finalised in January before submission to Ministers for approval of levy rates.