AHDB appoint NFU man to market intelligence role

The Agriculture and Horticulture Development Board's (AHDB's) market information and analysis unit will be headed by the appointment of Phil Bicknell as market intelligence director.

Phil Bicknell
Phil Bicknell
Bicknell will join AHDB in early 2017 to head up the 60 strong team of market and data specialists. The team provides UK agricultural businesses with market data and analysis.

AHDB chief strategy officer Tom Hind, who was NFU corporate affairs director before a short stint as Tesco group agriculture director, said: "I am delighted to have Phil joining AHDB at a time when we are re-shaping the organisation to deliver more impact and value for levy payers.

"Our market intelligence services are highly valued by levy payers and the industry. The challenges of the future from market volatility to Brexit will need a step change in the work that we do, requiring more thought leadership from AHDB. Phil brings a real depth of experience and has some exciting ideas for how we can take our service to the next level"

Bicknell joins AHDB from the NFU, also based at Stoneleigh, where he is head of food and farming. He is an agricultural economics graduate from Reading University and has worked in agri-economic/food roles for the British Potato Council, the USDA and Bidwell’s. He was also chief economist for the NFU/

Bicknell said: "In a fast-changing world, the role of information and insight is increasingly critical to levy payers. I’m really looking forward to taking up the role, working with the broader AHDB team and ensuring our market intelligence expertise delivers for levy-payers’ businesses."

Bicknell replaces Ken Boyns, who has been shifted to become AHDB chief finance and operations officer.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Horticulture education update - staying on course

Horticulture education update - staying on course

Raised levels of investment in horticulture education and increased student take-up is welcome news for the industry, says Rachel Anderson.

How will reduced apple and pear harvests hit the industry?

How will reduced apple and pear harvests hit the industry?

This spring, many top-fruit growers in the UK and across Europe were dismayed to discover that swathes of their orchards had been hit by frost.

How should fruit growers prepare for water abstraction reform?

How should fruit growers prepare for water abstraction reform?

Upcoming reforms to water abstraction licensing will for the first time cap the amount of water that fruit growers can take for trickle irrigation.