AHDB chief strategy officer Tom Hind, who was NFU corporate affairs director before a short stint as Tesco group agriculture director, said: "I am delighted to have Phil joining AHDB at a time when we are re-shaping the organisation to deliver more impact and value for levy payers.
"Our market intelligence services are highly valued by levy payers and the industry. The challenges of the future from market volatility to Brexit will need a step change in the work that we do, requiring more thought leadership from AHDB. Phil brings a real depth of experience and has some exciting ideas for how we can take our service to the next level"
Bicknell joins AHDB from the NFU, also based at Stoneleigh, where he is head of food and farming. He is an agricultural economics graduate from Reading University and has worked in agri-economic/food roles for the British Potato Council, the USDA and Bidwell’s. He was also chief economist for the NFU/
Bicknell said: "In a fast-changing world, the role of information and insight is increasingly critical to levy payers. I’m really looking forward to taking up the role, working with the broader AHDB team and ensuring our market intelligence expertise delivers for levy-payers’ businesses."
Bicknell replaces Ken Boyns, who has been shifted to become AHDB chief finance and operations officer.