EURO-A-PRO is a joint venture originally created in 2009, between HOLDIS France and BSL Germany and now involves Agrovista UK covering the UK market sectors of crop protection, sunflower and arable seeds.
The three partner companies will work together in combined research across a broad portfolio, allowing for the development of new and existing products over a wider market.
They say "new technologies and techniques can be shared and brought to market more efficiently to help growers face the challenges within European farming. Utilising the expertise and the knowledge of the combined partners, growers will have access to far more specialist information to help them maintain and develop profitable farming systems."
Agrovista gives the opportunity for EURO-A-PRO to extend its geographical scope in the third largest EU market, after France and Germany and to provide coverage across the main part of North-Western Europe. They now have 18-25 per cent market share.
This expansion allows EURO-A-PRO partners to initiate new development projects in the field of plant protection, seeds, precision farming techniques and nutrition across a wider geographic and commercial area.
Crop protection sales are 850m euro, with 40,000 sunflower seed commercial units, plus corn seed, rape seed and cereals seed.
The governance structure is Eric Barbedette from Actura as president, with BSL's Stefan Knittel, Agrovista's Chris Clayton and Actura's Denis Cochet as executive committee.