According to Seabrook...Patience and time are key factors for packet seed trade

Speaking at the Fleuroselect conference in Germany recently, David Domoney -- in his usual uplifting and inspiring delivery -- focused on how many people are now asset-rich and time-poor.

It was a message that rang true for many European delegates who are finding that consumers want instant gratification and have neither the time nor the inclination to grow their own. It left those in the packet seed trade pondering on their future as mail order demand increases for garden-ready plants. The speed of change in our and many other industries is frightening and as usual we are following trends in the USA, where plants are bought in full flower and replaced as soon as they fade.

All this is in direct contrast to the messages about sustainability and the need to get out in the fresh air among green leaved plants and getting our hands in the earth, for the good of both our physical and mental health.

Speaking personally, there is no question that after a tough day commuting to London or attempting to get to venues on time travelling via the M25, time spent in the garden most definitely removes stress and gives an opportunity for mind clearing and thinking time. Surely we must soon recoil from the relentless speeding up of all that faces us each day.

Currently all the children at three primary schools are planting up a pot of four Narcissus ‘Tête á Tête’ bulbs to grow on as presents for Mothering Sunday. These kids love handling moist compost, planting the bulbs and especially watering them.

Right now, of course, they have to be patient. The early arrival of root growth helps, but they still have to wait for six months before they will see any flowers. It does take time to show the children what to do and guide them through the growing season. Somehow we have to find this kind of time. If the packet seed trade is to successfully increase sales levels, then someone at the point of sale has to show consumers how to sow and grow from seed. Alternatively, we have to demonstrate this to children at an age when they will not forget it.

Peter Seabrook is a gardening writer and broadcaster


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What's in store for ornamentals production in 2017?

What's in store for ornamentals production in 2017?

Rising overheads, exchange rates, export opportunities and labour restrictions.

What's in store for horticulture in 2017?

What's in store for horticulture in 2017?

Matthew Appleby, Sarah Cosgrove, Gavin McEwan and Sally Drury examine the key challenges and opportunities awaiting horticulture in 2017.

IPM Essen show preview - Exports offer silver lining

IPM Essen show preview - Exports offer silver lining

UK exhibitors at this year's IPM nursery trade show in Germany will be looking to increase exports on the back of the Brexit vote, Matthew Appleby explains.


From The Editor - Prospects for the year ahead

From The Editor - Prospects for the year ahead

Making predictions about the future is a risky business in the best of times. Throw in a year when the UK is set to begin the formal process of leaving the EU and all bets are off. Despite this, the HW team has prepared our biggest-ever preview of the year ahead.

According To Edwards ... Why horticulture needs a different dialogue to farming

According To Edwards ... Why horticulture needs a different dialogue to farming

The Government will always look on "horticulture" as a sector within "agriculture" and, when the trade effectively gets its message across, the Government recognises "nursery stock" as a non-edible subset of horticulture.

Seabrook on...Are 'garden' and 'gardener' becoming dirty words?

Seabrook on...Are 'garden' and 'gardener' becoming dirty words?


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.