Breadcrumbs
Sales of fresh strawberries up 50% at Morrisons
By Jez Abbott Tuesday, 23 June 2009
Sales of fresh British strawberries at Morrisons are up 50% against last year and experts forecast a further rise of 10% by the end of June -- peak Wimbledon season.
Morrisons, which stocks British strawberries from May to September, said shoppers were "defying the recession" and it would stock up to meet the demand.
Wimbledon sells 26,940kg of strawberries over the fortnight and 350,000 litres of cream.
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