Kids' fruit scheme promotes pears

"As the cold season draws in, peaches and nectarines are making way for pears to spend the next few months spearheading the awareness campaign," said a representative for the three-year Fruitness, Enjoy It! campaign.

"Pears are rich in simple sugars, potassium and vitamin C, are an excellent source of fibre and have a high water content - essential for balancing the body's functions. They are a typical autumn-winter fruit best eaten fresh, though they lend themselves equally well to simple sweet and savoury recipes."

The campaign targets kids in the UK, Poland, Austria, Sweden and Germany, and is funded by the European Commission and the Agricultural Payment Agency.