Grower lays down Olympic trademark challenge with display giveaway
Friday, 22 July 2011
A grower that made bedding displays of the Olympic rings will give them away to anyone who can coax 2012 organisers to relax their severe trademark rules.
InstaPlant, which uses computer technology to fashion intricate displays, said the bedding would be great for parks, roundabouts and open spaces celebrating the games.
"The only problem is the organisers are not even allowing Olympic venues to use the rings logo and trademarks," said manager Chris Harnett. "Even such words as 'Olympic' and 'London 2012' are restricted in their use," he added.
So Harnett threw down his promotional challenge: "We will give away the two displays to any organisation that can win permission to display them."
He declared that if the London Organising Committee of the Olympic & Paralympic Games (LOCOG) refused permission, the displays "will be left here to rot and that would be a shame".
An Olympic spokesman said unlike the public Olympic Delivery Authority, which is building the venues, LOCOG was private and needed to make £2bn to stage the games.
"If Harnett wants to use the displays he can approach us to be an official partner, but there is no one-size-fits-all on cost. It depends on the product," he said. Non-profit groups were not barred from using the logo, he added, but circumstances had to be cleared with the organiser.
Latest stories from Horticulture Week
- RHS and Hillier link for trees and shrubs manual update
- Waitrose first to get English strawberries on shelves
- Gardening stars inspire and advise Young Hort members at first event
- Botanic Gardens Conservation International partners with outlet shopping villages
- Former development proposal won't be pursued at Sanders says Garden Centre Group
Latest jobs Jobs web feed
- Assistant Gardener Rottingdean Place Dependant on experience, Rottingdean
- Contract Manager Ground Control Competitive salary, semi-annual bonuses amd company stock options, North Yorkshire, Northern Home Counties or South West London
- Head Gardener (live -out) (21034) Anders Plus IRO 25k neg, North London
- Garden Director St Andrews Botanic Garden Trust Around £35,000 depending on the skills, expertise and experience of the successful candidate ., St Andrews - East Scotland
- Experienced Senior Kitchen Gardener (ECG540) Horticruitment Circa £25K DOE, Nr Hook, Hampshire
UK Grower Awards 2014: Winners exemplify the finest in production horticulture
NEWS: Garden venues fight back with visitor upturn seen in 2013
GARDEN RETAIL: In-depth profile of Garden Retail Top 100 centre, Garsons in Surrey
MARKET REPORT: Landscape drainage and irrigation
PLANT FOCUS: Bamboo
PEST AND DISEASE FACTSHEET: Sciarid fly