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New trademark and campaign aims to increase awareness of protected seed varieties

Wednesday, 16 January 2013

A new Plant Variety Rights (PVR) trademark, highlighting the importance of protected crop varieties, has been unveiled at this week's LAMMA show in Lincolnshire.

new PVR logo - image:BSPB/AIC

new PVR logo - image:BSPB/AIC

An initiative of the British Society of Plant Breeders (BSPB) and the Agricultural Industries Confederation (AIC), the trademark will be used by participating seed companies and plant breeders on seed bags, stationery, invoices, websites, variety boards and marketing material.

Supporting information about plant variety rights, plant breeding and seed production will also be provided through a dedicated campaign website and literature, as part of a drive to highlight the importance of plant breeding and quality seed supply.

BSPB chief executive Dr Penny Maplestone said:

"Access to genetic innovation, delivered to the market through high-performing varieties and quality seed, is the foundation for successful crop production.

"The PVR campaign will highlight the critical role of intellectual property protection in supporting a dedicated process of investment, innovation and independent evaluation within the plant breeding and seeds sector, and the enormous benefits this brings to farmers, food producers and their customers."

AIC Seed Sector chairman Paul Taylor said:

"The PVR trademark will serve as a prominent reminder of the research, innovation and independent evaluation behind each new variety and bag of purchased seed, and the need for continued investment in plant breeding to support a competitive farming industry and a dynamic value chain."

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