72% of Saltex visitors are specifiers, researchers find

IoG Saltex research has found that 72% of the 9,267 visitors to last year's turf show have responsibility for specifying products and services.

Some 32% of visitors were from organisations that spend up to £50,000 a year on products and services, 19% from firms that spend between £50,000 and half a million pounds a year, and over 13% had budgets above £500,000.

In addition, the independent research by Vivid Interface also states that 81% of visitors with purchasing power said IOG Saltex influenced their decision to find a new product/supplier or to place an order that they would not have placed if they had not visited the event at Windsor. 

The research also showed that, in an average month, 37% of visitors involved in purchasing did not see any non-supplier sales representatives and 12% see only one, while 38% were likely to ask for a quote while at the show.


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