Me & My Job - Yvonne Weaving, marketing executive, EP Barrus

Yvonne Weaving, marketing executive, EP Barrus - image: EP Barrus
Yvonne Weaving, marketing executive, EP Barrus - image: EP Barrus

How did you get started in the industry? I started with EP Barrus in November last year. I have a marketing background, changing with the times to become more data-driven and leaning towards digital activities.

What advice would you give to others starting out? Don’t fret too much about planning your career. Find something you are good at and enjoy doing, then figure out where that job is best supported and rewarded. If you put your heart into it, progression and opportunities will come.

What does your typical day involve? I look after all the aspects of marketing for our lawn and garden brands to support our dealers across the UK, so I can be working on social media, marketing communications, brochures, bespoke dealer promotions, sales materials, trade shows, consumer shows, anything.

What is the best aspect of your job? The people I work with — they are committed, knowledgeable and enjoy what they do. Bringing about a campaign or activity that helps them is rewarding. I particularly enjoy that feeling of satisfaction you get when a long and tricky project is finally wrestled to the ground and finished off.

And the worst? We are constantly juggling many projects dependant on detailed technical information, and finding quiet spaces in the day to concentrate on complex data can be difficult. That means taking work home more often than I should.

What is your greatest achievement at work? I’ve not been here long enough to have implemented new schemes that will make a difference to our dealers — this will come in time. There are a few interesting projects in the pipeline that will join up marketing campaigns and please our dealers.

How do you wind down after a hard day? I enjoy my garden, both improving it and sitting in it with a tall gin and tonic.

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