Me & My Job - William Rose, Owner, Fillingham Christmas Trees

William Rose, Owner, Fillingham Christmas Trees - image: Fillingham Christmas Trees
William Rose, Owner, Fillingham Christmas Trees - image: Fillingham Christmas Trees
How did you get started in the industry? When my brother and I took over the farm we were left with a five-acre awkward sized grass paddock that was not big enough to grow arable crops. Both of us are interested in trees so the decision to plant a few Christmas trees and try something different was an easy one.

What advice would you give to others starting out? Don’t underestimate how much work goes into producing a premium-grade tree. Christmas trees are just like any other crop on a farm. To produce a top-quality tree, attention to detail cannot be overlooked — from choosing the correct provenance of your transplant, keeping them free of weeds, inspecting for pests and diseases, shearing for the correct shape, harvesting at the optimum time to ensure freshness, to liaising with customers to ensure their expectations are achieved. 

What has been your greatest achievement at work? Watching our company grow through organic expansion/word of mouth into one that sells nationally to customers who want a fresh, quality tree at a competitive price. 

What is the best aspect of your job? During the intensive lead-up to Christmas you appreciate working with a great team of people. All of our staff are very positive and operate in a can-do environment. If you have a satisfied customer, with trees they are proud to sell, we have done our job.

And the worst? It always seems to rain when we start cutting trees. Working long hours, sometimes up to your knees in mud, is character building to say the least.

What does the future hold professionally? Our highly motivated young team enjoys the challenges that producing a premium product throws up. Our sales keep on increasing because of their efforts producing Christmas trees that make satisfied customers return year after year.

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