Me & My Job - Tim Yates, tractor and ground care manager, Kubota

What does your typical day involve? To wake up and find it's raining has been pretty typical in recent months. That aside, my days are more varied than they are typical. This week I have discussed machinery requirements with golf courses, had business meetings with dealers, visited local authorities and appraised prospective machinery.

Tim Yates: Tractor and ground care manager
Tim Yates: Tractor and ground care manager

How did you get started in the industry? From the age of 14 I worked for landscapers during school holidays and at weekends. Preferring practical work to formal education, I left college to work in plant hire, where I learnt a great deal about machinery and business. In 1999, I noticed a vacancy at Kubota and knew it was an invaluable opportunity for me to work with a first-class machinery manufacturer.

What advice would you give to others starting out? Ask questions. The only silly question is the one you don't ask. Hard work, common sense and manners generally shine through. Gut instinct counts for a lot - don't be afraid to follow it and always aim for the top.

What is the best aspect of your job? Hearing from customers how our machines help them manage their land. It brings real satisfaction and appreciation of what we do.

And the worst? Paperwork and red tape are a niggle.

What has been your greatest achievement at work? An increase in sales of around 1.7 times when I was zone sales manager for Kubota in Nordic and Baltic countries.

How do you wind down after a hard day at work? A large amount of demolition, DIY and landscaping at home. Now that may sound a daft way to wind down but when you're using a Kango or a blowtorch you can't be thinking about work.

What does the future hold? For me, more challenges, success and fun. For Kubota, a future of great opportunity as our product offering broadens.


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