Me & My Job - Simon McArdle, marketing director, Hozelock

Simon McArdle, marketing director, Hozelock - image: Hozelock
Simon McArdle, marketing director, Hozelock - image: Hozelock

- How did you get started in the industry?

I inherited a passion for gardening and fish-keeping from my grandad. This led to a BSc in aquatic biology and a job with Barton Grange Garden Centre in Lancashire. From there I moved to aquatic specialist Cyprio, before joining in the Hozelock marketing team after it was acquired by Cyprio in the 1990s.

- What advice would you give to others starting out?

A degree is a huge investment, so pick a subject you are passionate about. Then, when you're at the foot of the career mountain, you can do worse than to have the worst job at the best company. Invest time in every task and ultimately you'll be rewarded.

- What does your typical day involve?

I'm in the office 75 per cent of the time. Currently we're focused on new product development so me and my team are either briefing consumer research, interpreting the findings or refining the launch plans with our agency partners.

- What takes up most of your time?

We have a team of about 25 marketers, designers and engineers, and we're running 39 development projects to bring to market over the next four years.

- What's the best aspect of your job?

I love working in a company that is obsessed with finding and meeting consumer needs.

- And the worst?

That we can't do everything straightaway. We have to prioritise our launches. It's frustrating.

- What is your greatest achievement?

I'm really proud of our new brand positioning launched last year. With our design studio and agency Haines McGregor, we used ethnographic studies across Europe to make a connection between the consumer and Hozelock. We call it Gardening for Life. It looks new, but totally familiar.

- How do you wind down after a hard day?

Gardening with my family. I'm training the next generation.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What new vegetables will gardeners be growing in 2018?

What new vegetables will gardeners be growing in 2018?

Next year is Fleuroselect year of the chilli pepper and Thompson & Morgan and Mr Fothergill's have ranges around the hot vegetable, with a new way of promoting sales.

Garden centre building: what's going up?

Garden centre building: what's going up?

After a lull in new builds, 2018 could see a slight resurgence in garden centres being erected.

Retail seed: crowded market for 2018

Retail seed: crowded market for 2018

Thompson & Morgan is refocusing on the garden centre seed market, hoping to win back business from Mr Fothergill's, which has expanded during T&M's long sale process.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles