How did you get started in the industry? I started out with a passion for plants and horticulture, but predominately production. Throughout my career I have managed to cover many areas of growing and other aspects of the supply chain.
What advice would you give to others starting out? Follow your goals but remember that it is not a bad thing to change course and this industry has the breadth to allow you to do it.
What does your typical day involve? I try and visit six members of the HTA and Association of Professional Landscapers (APL) a day, but it really depends on how long they can spend with you and what you can help with.
What takes up most of your time? I would love to say something really interesting but, to be honest, it's probably driving.
What is the best aspect of your job? The people I meet. I particularly enjoy my work with the APL. Many of these businesses work in isolation from each other and the association has a great hand in giving them a voice and contact with each other and the rest of the industry. Also, as part of the HTA you quickly realise the sheer diversity of the industry and the requirements it has on your time.
And the worst? That's easy - the M25.
What is your greatest achievement at work? I moved from Cornwall to the North East and spent 17 years there. So my greatest achievement to date is probably being able to move.
How do you wind down after a hard day? I am a football coach for a local youth team. It's great, especially when you win.
What does the future hold? For the industry it is challenging but also cyclical, and growers, grower retailers and landscapers are resilient and adaptable people who will keep going. There are some very exciting times ahead.