What does your typical day involve?
First I look at any imminent deadlines. To keep our stories running smoothly, I liaise with the account director to discuss what we have on the go. I might then have a telephone interview set up to speak to a greenkeeper or groundsman. I also look at upcoming features and plan my news stories. If I have to place adverts, I speak to ad reps and negotiate prices.
What takes up most of your time?
My clients - getting their news stories approved. A single press release may have to be approved by four or five people in different parts of the world.
Do you get out of the office as much as you would like?
I love speaking to people face to face, so luckily I get the opportunity to meet up with the press and clients regularly at Saltex, Harrogate, events and meetings all over the place. Nothing can replace shaking someone's hand and sitting down for an hour or two.
What is the best aspect of your job?
Seeing clients' press releases in the press - that is real job satisfaction. I feel proud of what my clients achieve. If they are doing something new and exciting, I get to shout about it.
And the worst?
Making the tea.
What piece of kit can you not do without?
My Dictaphone - I take it everywhere. When I interview a groundsman from the Premiership, for example, I don't want to miss a word.
How do you relax after work?
I am loving the new John Mayer album at the moment - that usually goes on straight after work. I also train at the gym regularly. I am in an outdoor summer production of Romeo and Juliet at the end of June so I am in the midst of learning 600 lines to play Romeo.
What does the future hold?
Companies need to be thinking outside the box and saying something different to stand out. When writing press releases, it is important to look at our industry from a reader's point of view. We will see the popularity of using Facebook and Twitter rise in the grounds care and amenity sector, especially as the younger generation emerges.